Description

Essential Duties and Responsibilities:

  • Develop, maintain, and enhance comprehensive reports and dashboards within Adobe Analytics, delivering clear insights on performance and visitor behaviors.
  • Effectively communicate and share performance updates in weekly checkins and/or other meeting venues
  • Analyze website user behavior, purchase patterns, and conversion funnels to uncover trends, gaps, and friction points, identifying opportunities for refinement(s) within the Casino program.
  • Identify and analyze points of user friction or drop-off in the customer journey, peeling back layers of data to explore deeper trends, isolate root causes, and uncover opportunities for optimization and growth.
  • Respond promptly to ad hoc requests for data and insights, providing accurate, relevant information to support strategic and operational decisions.
  • Stay current with industry best practices, emerging analytics techniques, and Adobe Analytics features to continually refine reporting and analysis capabilities.
  • Perform other related duties as assigned to support organizational goals

QUALIFICATIONS AND EDUCATION

Use this section to specify the minimum years of experience required, skills, abilities, and education for the position.

  • Bachelor degree in a related discipline and/or equivalent, directly related experience required.
  • 5-7 years of experience in web analytics, with experience with Adobe Analytics (preferred) or Google Analytics.
  • Proven experience in developing detailed reports, dashboards, and performing in-depth data analysis.
  • Strong understanding of Web Analytics KPIs, web optimization and product concepts and performance.
  • Knowledge of business and drivers of profitability, and how those relate to digital analytics.
  • Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment.
  • Using logic and reasoning to identify the strengths and opportunities of alternative solutions and conclusions. Outstanding attention to detail.
  • Presentation: Using computer skills and communication style to create, edit and communicate slide presentations. Understanding end-state and the best way to present a story in a logical and analytical fashion to achieve desired results.
  • Active Listening: Giving full attention to what other people are communicating and taking time to understand points being made.
  • Proficient in data visualization tools (e.g., Tableau, Power BI) is a plus

Key Skills
Education

Any Graduate

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