UI/UX Designer

·        Conduct interviews and discovery work to better understand user needs and pain points with our existing websites.

·        Design for simplicity and user friendliness - help us turn complex business logic into effective and aesthetically pleasing user interfaces.

·        Utilize existing design system to develop prototypes and make recommendations for new components for design system.

·        Analyze web analytics and other data to identify challenges and problem areas for improvement.

·        Enhance user persona’s and develop user flows and scenarios based on goals of each persona.

·        Create wireframes, mockups and prototypes to rapidly test iterations.

·        Develop sitemaps to drive customer focused information architecture.

·        Enhance user flows and information architecture of the website through research.

·        Partner with market research to test prototypes to evaluate the effectiveness of new iterations and designs.

·        Capture user feedback and apply to future iterations.

·        Collaborate with multiple stakeholders including marketing, market research. DD&T, and external agencies.

Experience:

·        7+ years of experience in UX/UI for digital.

·        BS in digital design or similar field.

·        Expert in FIGMA and familiarity with working with design system.

·        Proficiency in other UX/UI tools (ie miro, figma, Axure).

·        Familiarity and experience with human centric design