Sr. Digital Designer

Job Description/Responsibilities:

Responsible for the strategy and management of external web site initiatives and applications. Understands and utilizes best practice user experience principles to drive customer satisfaction. Conducts discovery discussions with business partners to interpret digital needs, including KPIs, and works closely with project managers (Experience Design team and MEP) to ensure incoming digital marketing/communication projects are delivered effectively and efficiently. Understands design standards and applies knowledge of digital style guides to ensure brand consistency.

• Drives strategic thinking to help define and achieve project objectives on the external web site and applications, including integration with all other channels.
• Understands the various enterprise external customer websites and has the ability to connect the various journey points.
• Works closely with others to build database of user knowledge, measures performance, and applies learnings to enhance strategic approach.
• Maintains working knowledge of all organization business unit and marketing priorities.
• Understands needs, missions, and journeys, through the user experience.
• Works with all necessary organizational resources to support journey mapping as needed.
• Develops and utilizes cross-functional relationships across the enterprise to achieve efficient and integrated execution of all digital projects.
• Works with project manager to manage systems for workflow/resource management.
• Works closely with design, multi-media partners, writers and third-party digital agencies to drive development of experience design user experiences
• Leads ongoing content updates and ensures adherence to legal and brand standards.
• Leads application of continuous improvement principles and leads regular team huddles.
• Supports daily team stand-ups and weekly status sessions and reports.

 Education and Experience Requirements

• 10+ years of digital marketing, leading both creative and technical projects.
• Understands the role of a web content management system with working knowledge of AEM (Adobe Experience Manager)
• Familiarity with web metrics and search engine optimization (SEO)
• Strong analytical skills and attention to detail
• Sound business judgment, including ability to quickly grasp complex issues and understand their effects and interconnections.
• Committed to keeping up to date on related marketing best practices and technology as they evolve.
• Bachelor’s degree in digital communications/multimedia, digital marketing, or a related discipline