SFMC Developer

Job Description :

We are looking for a Salesforce Marketing Cloud (SFMC) Engagement Developer to join our dynamic team. The ideal candidate will have expertise in configuring, developing, and implementing solutions within SFMC, with a strong focus on Journey Builder, Automation Studio, Email Studio, and AMPscript. The role requires a deep understanding of customer segmentation, personalization, and multi-channel campaign execution to enhance engagement and drive business growth.

Key Responsibilities:
Develop and implement personalized, automated customer journeys using Journey Builder and Automation Studio.
Design and optimize email templates using AMPscript, HTML, and CSS for dynamic content personalization.
Work with Marketing Cloud APIs to integrate external data sources and enable seamless data synchronization.
Leverage Data Extensions, SQL, and Contact Builder to manage and segment audiences efficiently.
Collaborate with marketing, data, and business teams to translate requirements into SFMC solutions.
Implement triggered sends, transactional messaging, and audience targeting to improve engagement.
Monitor campaign performance, troubleshoot issues, and optimize workflows for efficiency.
Ensure compliance with email marketing best practices, CAN-SPAM, and GDPR regulations.
Required Skills & Qualifications:
5+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) development.
Proficiency in Journey Builder, Automation Studio, Email Studio, and Content Builder.
Strong expertise in AMPscript, SQL, and SSJS (Server-Side JavaScript) for dynamic content and automation.
Experience with REST and SOAP APIs for integrating SFMC with external systems.
Understanding of Data Extensions, Contact Builder, and Audience Segmentation.
Experience in multi-channel campaign execution (Email, SMS, Push, Advertising Studio).
Ability to analyze marketing data and optimize customer engagement strategies.
Strong problem-solving skills with a data-driven approach to campaign improvements.
Familiarity with Salesforce CRM, Data Cloud, and Marketing Cloud Intelligence (Datorama) is a plus.
Salesforce Marketing Cloud Developer Certification is highly desirable.
If you are passionate about data-driven marketing and automation and have the technical skills to deliver personalized customer experiences, we’d love to hear from you!