SEO Specialist

Keyword Research & Strategy

Perform in-depth keyword research to identify opportunities across different niches, audiences, and markets. Develop content plans tailored to target keywords and user intent, scaling organic visibility at a cluster level.

Content Optimization

Collaborate with content marketing managers & content writers to optimize blogs, landing pages, and storefronts. Guide content teams on best practices for meta tags, headings, internal linking, and keyword placement.

Content Creation & Planning

Develop content briefs, calendars, and frameworks for blog posts, high-impact pages and campaigns. Partner with translators to ensure culturally relevant localization for international audiences.

Competitor Analysis

Monitor competitor content strategies, identify gaps, and recommend actionable tactics to outpace competition in organic search.

Performance Tracking & Reporting

Analyze organic traffic, rankings, and conversions using analytics tools like Adobe Analytics and Google Search Console. Create reports to share insights and recommendations with stakeholders.

Localization Support

Partner with translation services and manage SEO optimization for multilingual pages, ensuring alignment with hreflang and international SEO best practices.

Cross-Functional Collaboration

Work with marketing, product, and creative teams to align SEO strategies with broader business goals. Support the Technical SEO Specialist by complementing their work with strategic content initiatives.

Who you are & what you’ll need to succeed.

5+ years of experience in content-driven SEO roles, preferably for large-scale or international websites.
Expertise in keyword research, on-page optimization and creating detailed content briefs with product positioning (Edu marketing).
Experience using SEO tools like SEMrush, Ahrefs, ContentKing and Google Search Console.
Experience working with large content teams and publishing SEO Optimized conversion focused content at scale.
Experience building and improving content funnel for buyers at different stages of their journey.
Strong understanding of content marketing principles and the ability to align SEO with user needs.
Familiarity with analytics tools such as Adobe Analytics, Google Analytics (GA4), or similar.
Experience with WordPress or similar CMS platforms.
Excellent written and verbal communication skills for collaboration and presenting strategies.
Knowledge of international SEO best practices, including optimizing for multiple languages and regions.

Preferred Qualifications

Experience in SEO for SaaS, web hosting, or digital products.
Familiarity with translation and localization tools or processes.
Basic understanding of technical SEO to effectively partner with the Technical SEO Specialist.
Strong project management skills to handle multiple content projects simultaneously.
Ability to adapt to evolving search engine algorithms and SEO best practices.

KPIs

Share of voice across various targeted topical clusters.
Organic traffic & conversions.
User engagement.
Indirect lift in brand awareness across markets.