SEO Executive

The profile will be responsible for implementing effective SEO strategies to improve organic search
rankings, drive traffic, and increase conversions, work incorporeating search engine algorithms, on-
page and off-page optimization, and analytics tools.
Key Responsibilities:
1. On-Page Optimization
 Conduct keyword research to identify the most effective terms for targeting.
 Optimize meta titles, descriptions, headers, and URL structures.
 Perform internal linking to enhance site structure and navigation.
 Ensure proper implementation of schema markup for better SERP visibility.
 Optimize content for readability, relevance, and search intent alignment.
2. Off-Page Optimization
 Develop and implement effective link-building strategies.
 Engage in outreach to acquire high-quality backlinks from reputable sources.
 Monitor and analyze the backlink profile to identify and disavow toxic links.
 Collaborate with content creators for guest blogging opportunities.
3. Technical SEO
 Conduct technical audits to identify and resolve issues like crawl errors, broken links, and
duplicate content.
 Improve site speed and ensure mobile responsiveness.
 Monitor XML sitemaps and robots.txt for proper indexing.
 Ensure website security (e.g., SSL certification).
4. Content Strategy
 Collaborate with content teams to ensure SEO best practices in blogs, articles, and landing
pages.
 Identify content gaps and recommend topics based on keyword research.
 Optimize existing content to boost organic traffic and rankings.
5. Analytics and Reporting
 Monitor website performance using tools like Google Analytics, Search Console, and third-
party SEO tools.
 Track and report on key metrics, including organic traffic, bounce rate, conversion rate, and
keyword rankings.

 Generate monthly performance reports and insights for stakeholders.
6. Competitor Analysis
 Perform competitor analysis to identify strengths, weaknesses, and opportunities.
 Benchmark performance against industry standards and rivals.
7. Staying Updated
 Keep up with the latest SEO trends, algorithm updates, and best practices.
 Adapt strategies to comply with changes in search engine guidelines.

KPIs for SEO Executive
Performance Metrics
1. Organic Traffic Growth
o Monthly increase in organic sessions.
o Percentage growth compared to the previous month/quarter.
2. Keyword Rankings
o Number of keywords ranking in the top 10/20/50 positions.
o Movement in rankings for high-priority keywords.
3. Backlink Profile
o Number of high-quality backlinks acquired.
o Domain authority and page authority improvements.
o Reduction in toxic or spammy backlinks.
4. Page Load Speed
o Improvement in average page load time (Desktop and Mobile).
o Achieving Core Web Vitals thresholds.
5. Bounce Rate and Dwell Time
o Reduction in bounce rate for key pages.
o Increase in average session duration.
6. Conversion Rate
o Growth in conversions attributed to organic traffic.
o Improvements in lead generation from SEO landing pages.

Efficiency Metrics
1. Content Optimization

o Number of pages optimized for SEO monthly.
o Increase in click-through rates (CTR) from organic search.
2. Indexing and Technical Fixes
o Speed and accuracy of resolving indexing errors.
o Number of technical issues resolved each month.
3. Competitor Performance
o Comparative analysis of organic performance against competitors.

Strategic Metrics

o Growth in Google My Business impressions and clicks.
o Improvement in local keyword rankings.

Mobile Optimization

o Percentage of traffic from mobile devices.
o Mobile usability score.