SEO Analyst

Job Title: SEO Analyst

Job Summary: 
The SEO analyst will be responsible for conducting in-depth keyword research, analyzing website performance, and implementing strategies to improve organic search rankings and drive website traffic. They will work closely with the marketing team to optimize content and monitor SEO campaigns.

Responsibilities: 
1. Perform keyword research to identify high-value target keywords and opportunities for optimization. 
2. Conduct website audits to identify technical SEO issues and recommend solutions. 
3. Monitor and analyze website traffic, rankings, and user behavior using SEO tools and analytics platforms. 
4. Optimize on-page elements such as meta tags, headers, and content to improve search engine visibility. 
5. Collaborate with content creators to ensure the production of SEO-friendly content. 
6. Stay updated with industry trends, search engine algorithm changes, and SEO best practices. 
7. Track and report on SEO performance metrics, such as organic traffic growth, keyword rankings, and conversion rates. 
8. Assist in the development and execution of link-building strategies. 
9. Provide recommendations for website structure and navigation improvements to enhance user experience and SEO. 

Qualifications:
1. Solid understanding of search engine optimization principles and best practices. 
2. Proficiency in SEO tools such as Google Analytics, Google Search Console, and keyword research tools. 
3. Strong analytical skills with the ability to interpret data and draw actionable insights.
4. Knowledge of HTML, CSS, and website development principles. 
5. Ability to work independently and collaboratively in a fast-paced environment. 
6. Up-to-date knowledge of the latest trends and developments in SEO. 
7. Experience with content management systems (CMS) and website optimization platforms. 
8. Certifications in SEO or related fields are a plus. Education: A bachelor's degree in marketing, communications, or a related field is preferred but not mandatory. Work Environment: The SEO analyst will primarily work in an office environment, collaborating with the marketing team and using various SEO tools and software.