Senior Marketing Specialist

Job Responsibilities

Content Creation: Develop and refine a variety of content assets, including blog posts, whitepapers, case studies, press releases, email campaigns, ad campaigns, social media copy, winwires, and thought leadership pieces, with a focus on Google Cloud solutions.
Storytelling: Transform complex, technical concepts into engaging and value-driven narratives that speak to our audience's pain points and aspirations.
Content Strategy: Partner with the marketing and sales teams to align content with campaign goals, audience needs, and broader business objectives.
Analytics: Use content performance data and marketing analytics tools to assess impact, identify trends, and make data-informed decisions to refine content strategy.
Project Management: Juggle multiple projects and deadlines while maintaining high-quality output.
Collaboration: Work closely with subject matter experts, designers, and other marketers to ensure content is accurate, cohesive, and aligned with the brand voice.

Job Qualifications

Exceptional written and verbal communication skills with a knack for simplifying technical jargon.
Proven ability to align the tone of voice with the brand essence through compelling content.
Proven experience in developing content strategies and crafting marketing materials that drive measurable outcomes.
Proficiency in content management platforms (WordPress, HubSpot etc.) and marketing analytics tools (Google Analytics).
Strong multitasking skills and the ability to thrive in a fast-paced environment.
understanding of how content influences the larger marketing ecosystem and impacts lead generation, brand awareness, and customer engagement.
At least 5 years of experience in content marketing or a related field, ideally within a tech or cloud-focused organization.
Passion for excellence, content innovation and collaboration
A collaborative spirit and a sense of fun—we’re a team that works hard but knows how to celebrate success.