Senior Marketing Manager, Demand Generation

How you will make your mark:

Lead the creation and evaluation of high-impact campaigns focused on both acquisition and customer engagement

Product Marketing

Conduct market opportunity analysis, develop value propositions, and coordinate go-to-market strategies with the product team
Lead competitive positioning and oversee execution and evaluation of product-focused initiatives

Customer Marketing

Drive customer retention and growth through targeted email campaigns, newsletters, and upsell strategies for the paid customer base

Demand Generation

Define and execute priority campaigns and “always-on” activities to meet acquisition goals
Manage the marketing activations calendar and oversee agency partners/internal specialists driving paid digital channels

Who you are and what you’ll need to succeed:

5+ years as a results-driven marketing mana with a deep understanding of demand generation, campaign execution, and customer engagement
Analytical, organized, and skilled at managing complex projects across multiple teams. Your strategic mindset, combined with a data-driven approach, enables you to prioritize initiatives effectively and adapt quickly to changing business needs
You thrive in collaborative environments, bringing energy and focus to every project, and are committed to achieving impactful results through structured and thoughtful marketing efforts