Senior Manager/Associate Director - SEO

What you'll do and how you'll make your mark:

Strategic Leadership:

• Develop and implement comprehensive SEO strategies that align with overall business goals

• Drive performance and achieve SEO KPIs for 5 Web Hosting brands across APAC

• Identify growth opportunities through market analysis and emerging SEO trends

Content Optimization:

• Work closely with content and marketing teams to create high-quality, SEO-friendly content

• Implement a keyword strategy to target high-value search terms and optimise existing content

Organic Video Strategy:

• Execute strategies for organic video content to boost brand visibility and engagement

• Collaborate with video production teams to create SEO-optimized videos for platforms like

YouTube and social media

• Optimize video metadata, descriptions, and tags to enhance search rankings and discoverability

Data Analysis and Reporting:• Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console,

SEMrush, and Ahrefs

• Prepare and present regular reports on SEO performance, insights, and recommendations to

senior leadership

Technical SEO:

• Oversee technical SEO audits and implement best practices to enhance site architecture,

crawlability, and indexation

• Collaborate with engineering teams to optimize website performance, including page speed and

mobile responsiveness

Team Management:

• Lead, mentor, and develop a team of SEO specialists

• Foster a culture of continuous learning and improvement within the team

Cross-Functional Collaboration:

• Partner with product management, designers, and developers to ensure SEO best practices are

integrated into product development cycles

• Coordinate with the paid search team to align organic and paid strategies

Who you are & what you’ll need to succeed.

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field. Equivalent

experience in the SEO and Digital Marketing field acceptable

• Minimum of 10-12 years of SEO experience with at least 5 years in a leadership role

• Proven experience managing SEO for large-scale websites, preferably in the web hosting or tech

industry

Technical Skills:

• Deep understanding of SEO best practices, algorithms, and ranking factors

• Deep understanding of Answer Engine Optimisation, and AI tools

• Deep understanding of content marketing, including experience building video, blog, social and

UGC programs

• High proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and

Screaming Frog, Moz

• Preferably knowledge of HTML, CSS, JavaScript, and CMS platforms

Leadership and Communication:• Strong leadership skills with experience managing and developing teams

• Excellent communication and presentation skills, with the ability to influence stakeholders at all

levels

Analytical and Strategic Thinking:

• Strong analytical skills with the ability to interpret data and translate it into actionable strategies

• Ability to think strategically and execute methodically

Other Attributes:

• Highly organized with strong project management skills

• Ability to thrive in a fast-paced, dynamic environment

• Passionate about staying ahead of industry trends and emerging technologies like AI