Senior Digital Analytics

What you will do

Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Adobe Customer Journey Analytics / Adobe Analytics / Google Analytics 4 / Adobe Tags / GTM / Data Studio / Big Query...

Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Treasure Data, Salesforce Data Cloud, Bloomreach/Exponea, …), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …)

Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP...)

Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics

Required Skills

Bachelor’s or Master’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)

3+ years of digital (web/mobile) analytics experience. Complete skills in Adobe Analytics / Adobe Customer Journey Analytics or Google Analytics / GA4 measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.

Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions

Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...

Experience with Analytics data quality process (HubScan, Observepoint)

Databases and data manipulation using SQL, relational databases and Excel

Experience with frontend technologies (HTML, Javascript)

Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.  

Strong analytical and complex problem-solving skills

Strong team collaboration and organizational skills

Preferred Skills  

Experience with 3rd party CDP (or DMP) tools and implementations (Adobe AEP, Tealium, Treasure Data, Bloomreach/Exponea, AdForm …)

Experience with Marketing/CMS cloud technologies such as Adobe (AEM, Target, Journey Optimizer), Salesforce (Marketing Cloud, Datorama, DMP, CRM), Google (BigQuery) or WordPress/Shopify

Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel

With us, you will become part of:
 

A multi-lingual, international team, where you can gain new/relevant experience.
A dynamic environment where you will never fall into routine work
Career development path
Friendly and open start-up ‘agile’ atmosphere
Fun and international teams of creative minds