Senior Business Analyst

Role & Responsibilities

• Extract insights from large datasets to support data-driven decision-making
• Develop and automate routine dashboards for daily, weekly, and monthly KPI tracking
• Conduct custom analyses to optimize user onboarding, activation, conversion, and retention funnels
• Cohort users and track actual and predicted Lifetime Value (LTV)
• Build forecast models and create meaningful alerts for business leaders
• Collaborate with cross-functional teams to define short and long-term strategic focus areas
• Provide actionable insights and recommendations to relevant teams
• Create, standardize and maintain documentation frameworks and taxonomy across businesses

Ideal Candidate

• Expertise in data analysis tools (SQL, Excel, Python, R), dashboard creation and visualization platforms (Tableau, Power BI among others) for effective reporting at various organizational levels
• Excellent communication skills with the ability to influence stakeholders at all levels with the agility to work autonomously and collaboratively within a team environment
• Proven ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders
• Strong background in statistical analysis and experimental design for robust hypothesis testing
• Experience with A/B testing tools and methodologies in digital product environments
• Skill in creating and maintaining comprehensive documentation systems