Senior Analyst, Digital Analytics

Role Summary/Purpose

Sr Analyst - Digital Analytics (individual contributor) role is a part of India Analytics Hub (IAH). The role will include profound understanding of the digital features/platform thus deliver on measurement and tagging data requirements to be captured that are critical for reporting and insights. The model candidate must be skilled in tagging and implementation, have ‘Go Getter Attitude’, Goal Oriented, and should be able to deliver independently.

Key Responsibilities

 

• Implementation of analytical, marketing technologies tags across Synchrony digital platforms via tag management systems.
• Deliver on providing requirements, testing and validation working with agile teams and other cross functional platforms.
• Adherence to timely delivery, accuracy, and documentation in line with Audit Procedures. 
  
   

Required Skills & Knowledge

 

• For experienced - 1 to 2 years of hands-on Experience in JavaScript, HTML, CSS or web design with ability to independently deliver on Tagging & Implementation projects.
• Minimum of 2 years with hands on experience with any of the Tag Manager Skills Ensighten, Tealium, Adobe Launch and understanding/hands on Adobe Analytics implementation and/or Google Analytics implementation.
• Good communication skills and academic knowledge of JavaScript, HTML, CSS, and web design.
• Basic Understanding of Core Concepts / Metrics in Retail Finance.
• Ability to write and decode basic JavaScript adhering to evolving industry standards.
• Problem solving mindset 
  
   

Desired Skills & Knowledge

 

• Good to have knowledge on implementing media pixels, marTech tools like Dynamic yield, any consent management
• Understanding of concepts of online consumer privacy and consent management.
• Good to have: Mobile apps development knowledge. 
  
   

Eligibility Criteria

BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 1 to 2 years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 3 to 4 years of experience.