- Design and manage Real-Time Customer Profiles (RTCP) and identity stitching.
- Develop and maintain XDM schemas and Experience Events.
- Integrate AEP with external data sources and APIs.
- Enable audience segmentation and activation across channels.
- Design and orchestrate omnichannel customer journeys using triggers, conditions, and actions.
- Implement real-time, event-driven, and scheduled journeys.
- Apply personalization and decisioning logic to enhance engagement.
- Develop and optimize campaign strategies (batch, triggered, lights-on).
- Configure and manage offer decisioning and delivery via JSON-based APIs.
- Integrate with CITSLE APIs to send offers to digital and OneView channels.
- Design and validate JSON payloads for offer delivery.
- Ensure secure, scalable, and reliable API communication.
- Monitor and troubleshoot API transactions and offer delivery workflows.
- Work closely with marketing, data, and engineering teams to align journey design with business goals.
- Provide subject matter expertise and hands-on support for AJO and AEP.
- Stay current with Adobe product updates and best practices.
Required Skills & Experience:
- 7+ years of experience with Adobe Experience Platform and Adobe Journey Optimizer.
- Strong understanding of customer journey orchestration and real-time data triggers.
- Experience with JSON-based API integrations, especially for offer delivery.
- Familiarity with CITSLE or similar enterprise integration platforms.
- Ability to translate business requirements into scalable technical solutions.
- Strong problem-solving skills and attention to detail.
Preferred Qualifications:
- Adobe Certified Expert · Journey Optimizer or AEP.
- Experience with Adobe Target, Adobe Campaign, or other Adobe Experience Cloud tools.
- Experience with A/B testing and experimentation strategies.
- Background in digital marketing, CRM, or customer experience design.
Nice to Have:
- Experience with Adobe Campaign Classic 8.0, including:
- Designing and executing multi-channel marketing campaigns.
- Working with workflows, delivery templates, and audience segmentation.
- Scripting with JavaScript and SQL within Adobe Campaign.
- Integrating Adobe Campaign with AEP and AJO for unified customer journeys.
- Understanding of Message Center and transactional messaging setup.
- Familiarity with Adobe Campaign APIs and data schema customization.
- Knowledge of data privacy and compliance (e.g., GDPR, CASL) in campaign execution