Salesforce Marketing Cloud Consultant

• Serve as the primary client-facing consultant for Salesforce Marketing Cloud Engagement projects.
• Lead and facilitate discovery sessions to gather and define business and technical requirements.
• Translate business needs into scalable and maintainable Marketing Cloud solutions.
• Configure and implement Salesforce Marketing Cloud features.
• Design and configure customer journeys, data extensions, automations, and triggered sends.
• Create solution documentation, business requirements documents (BRDs), and technical specifications.
• Work with engineers and technical consultants to ensure requirements are clearly communicated and delivered accurately.
• Provide strategic guidance on data modeling, segmentation, and personalization tactics.
• Train and support client stakeholders on Marketing Cloud functionality as needed.

Required Skills

• 4–6 years of experience in a client-facing role, preferably within a consulting or agency environment.
• 3+ years of hands-on experience with Salesforce Marketing Cloud Engagement.
• Proven ability to lead client meetings and translate business goals into Marketing Cloud configurations.
• Experience configuring:
  • Email Studio, Mobile Studio, and Advertising Studio
  • Journey Builder and Automation Studio
  • Marketing Cloud Connect with Salesforce CRM
  • Data Designer and Contact Builder
  • Data Cloud
• Strong documentation and communication skills; ability to produce business requirements, configuration workbooks, and solution designs.
• Ability to manage multiple projects and priorities while maintaining client satisfaction.

Desired Skills

• Understanding of relational data modeling and data extension management.
• Familiarity with Salesforce CRM (especially Sales Cloud or Service Cloud).
• Proficiency with AMPscript, SQL, and Server-Side JavaScript within Marketing Cloud.
• Experience working with Marketing Cloud APIs (REST and SOAP).
• Prior experience working in an agile delivery environment.
• Experience with Salesforce Data Cloud, including identity resolution, segment activation, and real-time personalization

Certifications

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Consultant (highly preferred)
• Additional Marketing Cloud, Salesforce or Data Cloud certifications (e.g., Developer, Administrator) are a plus