Salesforce Marketing Cloud Architect

Location: Chicago. IL or Boston, MA

Description

Our client is seeking a Marketing Cloud Architect, to drive the ongoing operations of our CRM platform. The platform enables the work of multiple business teams and is a fundamental component of our Real Estate and Asset Management platform.

What You Will Bring:

Salesforce Marketing Cloud Delivery 

• Implement Salesforce Marketing Cloud (Engagement, Mobile Studio, Ad Studio, Account Engagement, Personalization, Journey Builder, Data Cloud) and it’s related products for our CX, Marketing, and transactional messaging
• Leads estimations and delivery plans for strategic Salesforce Marketing Cloud alongside a trusted Salesforce Partner
• Design and build technical architecture artifacts to support the implementation plan for SFMC, including but not limited to integration diagrams, solution architecture diagrams, system interaction diagrams, etc.
• Drive significant improvements in CX and Marketing communication effective through improved design, journey management, personalization, and integrated Salesforce experiences  
• Implement the product strategy, roadmaps, and capabilities for digital marketing experiences and communications.
• Provide technical guidance and leadership to the SFMC delivery team and internal marketing stakeholders
• Validate key functionalities, capabilities, and integrations with developers to ensure Accuracy and Effectiveness
• Collaborate with cross-functional teams to ensure successful project delivery and optimization of marketing initiatives
• Experience in developing Data Cloud Architecture and Data Model Setup
• Familiarity with guidance on data transformation utilizing SF Data Cloud Tools
• Partner and deliver on data ingestion and integrations in batch as well as API based integration
• Provide guidance on continued calculated insights, formula field setup, segment creation and activation

SFMC Development

• Expertise in programming languages in SFMC: AMPScript, HTML, CSS, SSJS and/or JavaScript, SQL, and Query Studio
• Familiar with Web Service integration languages (REST/SOAP)
• Experience with Salesforce CRM, including Sales, Service, and Experience Cloud Experience in implementing automated solutions utilizing marketing cloud server-side javascript
•  Extensive experience with Marketing Cloud Studios & Builders, including Email Studio, Journey Buildfer, Content Builder, and Others
• Hands on knowledge with Salesforce, including implementing declarative and programmatic functions
• Hands on experience with data sources, APIs, and integration tools to ensure seamless data flow and accurate data management within the Salesforce data cloud ecosystem
• Detailed understanding of the development of modules within Salesforce & SFMC and how those modules tie into a broader unified customer profile
• Experience with data management and governance best practices including privacy and consent

Stakeholder Management

• Develop strong partnerships with Marketing Leadership, Technology Leadership, Product Management, and Salesforce engineers to ensure the SFMC always meets and exceeds the business needs
• Oversee, Optimize, and manage Salesforce Marketing Cloud (Account Engagement, Engagement, Personalization, Data Cloud) products utilized by Leasing, Marketing, Communications, CX, Property Ops
• Engage other Tech, Marketing, and Data platform teams in a continuous feedback loop
• Maintain collaborative relationships with the Technology and Data teams
• Manage delivery related communications with stakeholders, project managers, enablement, business and IT management, and end users

Qualifications:

• At least 5 years of experience in Salesforce Marketing Cloud implementation, configuration, and data migrations
•  Experience implementing at least 1 Data cloud project end to end
• Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders
• Strong leadership skills, with the ability to lead and mentor a team of SFMC developers
•  Strong organizational skills, can break complex topics into simple actionable messages
• Sales Cloud, Service Cloud, Data Cloud, and Experience Cloud certifications are preferred
• Marketing Cloud certifications are required.
• Persuasive communication skills, cross-team collaboration, open and honest feedback, and interaction.
• Able to work independently and transparently manage time and priorities.
• A strong desire to continuously learn new skills inside and outside the Salesforce ecosystem.
• Ability to fluidly code-switch between communication styles and vocabularies as context and audience dictates
• Proven record of accomplishment of managing and motivating teams on the Salesforce Platform
• Exceptional attention to detail 

Education Requirements

• Salesforce Marketing Cloud Certifications Required

Education Preferred:

•  Certified Systems Architect Preferred
•  Salesforce Application Architect Preferred
•  Salesforce Sales, Service, and experience Cloud consultant preferred