Salesforce Market Cloud Architect

Job Description

 

• Implement Salesforce Marketing Cloud (Engagement, Mobile Studio, Ad Studio, Account Engagement, Personalization, Journey Builder, Data Cloud) and it’s related products for our CX, Marketing, and transactional messaging

• Leads estimations and delivery plans for strategic Salesforce Marketing Cloud alongside a trusted Salesforce Partner

• Design and build technical architecture artifacts to support the implementation plan for SFMC, including but not limited to integration diagrams, solution architecture diagrams, system interaction diagrams, etc.

• Drive significant improvements in CX and Marketing communication effective through improved design, journey management, personalization, and integrated Salesforce experiences

• Implement the product strategy, roadmaps, and capabilities for digital marketing experiences and communications.

• Provide technical guidance and leadership to the SFMC delivery team and internal marketing stakeholders

• Validate key functionalities, capabilities, and integrations with developers to ensure Accuracy and Effectiveness

• Collaborate with cross-functional teams to ensure successful project delivery and optimization of marketing initiatives

• Experience in developing Data Cloud Architecture and Data Model Setup

• Familiarity with guidance on data transformation utilizing SF Data Cloud Tools

• Partner and deliver on data ingestion and integrations in batch as well as API based integration

• Provide guidance on continued calculated insights, formula field setup, segment creation and activation SFMC Development

• Expertise in programming languages in SFMC: AMPScript, HTML, CSS, SSJS and/or JavaScript, SQL, and Query Studio

• Familiar with Web Service integration languages (REST/SOAP)

• Experience with Salesforce CRM, including Sales, Service, and Experience Cloud

• Experience in implementing automated solutions utilizing marketing cloud server-side javascript

• Extensive experience with Marketing Cloud Studios & Builders, including Email Studio, Journey Builder, Content Builder, and Others

• Hands on knowledge with Salesforce, including implementing declarative and programmatic functions

• Hands on experience with data sources, APIs, and integration tools to ensure seamless data flow and accurate data management within the Salesforce data cloud ecosystem

• Detailed understanding of the development of modules within Salesforce & SFMC and how those modules tie into a broader unified customer profile

• Experience with data management and governance best practices including privacy and consent Stakeholder Management

• Develop strong partnerships with Marketing Leadership, Technology Leadership, Product Management, and Salesforce engineers to ensure the SFMC always meets and exceeds the business needs

• Oversee, Optimize, and manage Salesforce Marketing Cloud (Account Engagement, Engagement, Personalization, Data Cloud) products utilized by Leasing, Marketing, Communications, CX, Property Ops

• Engage other Tech, Marketing, and Data platform teams in a continuous feedback loop

• Maintain collaborative relationships with the Technology and Data teams

• Manage delivery related communications with stakeholders, project managers, enablement, business and IT management, and end users

 

 

Qualifications:

• At least 5 years of experience in Salesforce Marketing Cloud implementation, configuration, and data migrations

• Experience implementing at least 1 Data cloud project end to end

• Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders

• Strong leadership skills, with the ability to lead and mentor a team of SFMC developers

• Strong organizational skills, can break complex topics into simple actionable messages

• Sales Cloud, Service Cloud, Data Cloud, and Experience Cloud certifications are preferred

• Marketing Cloud certifications are required.

• Persuasive communication skills, cross-team collaboration, open and honest feedback, and interaction.

• Able to work independently and transparently manage time and priorities.

• A strong desire to continuously learn new skills inside and outside the Salesforce ecosystem.

• Ability to fluidly code-switch between communication styles and vocabularies as context and audience dictates

• Proven record of accomplishment of managing and motivating teams on the Salesforce Platform

• Exceptional attention to detail

• Travel is required up to 25%

 

Education Requirements

• Salesforce Marketing Cloud Certifications Required

 

Education Preferred:

• Certified Systems Architect Preferred

• Salesforce Application Architect Preferred

• Salesforce Sales, Service, and experience Cloud consultant preferred