Salesforce Data Cloud Architect

Key Responsibilities:

• Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.
• Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.
• Design, document and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
• Be curious and up-to-speed with the fast-paced releases coming to the platform.
• Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
• Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
• Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.

Qualifications:

• Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database solutions
• Salesforce Data Cloud Accredited Professional certification strongly preferred.
• Strong understanding of marketing automation, data segmentation, and personalized customer journeys, decisioning and Next Best Action.
• Experience working with Data Actions and Flow integrations, data integration, and API utilization.
• Expertise in data modeling, ETL processes, data integration tools, and SQL.
• Experience with customer data platforms (CDPs) and data management practices, including data governance and compliance.
• Familiarity with cloud technologies (e.g., AWS, Azure, GCP) and data modeling/scoring technologies.
• Bachelor's degree in Computer Science, Information Technology, Marketing, or equivalent work experience