Salesforce Architect

Required skills:
SFMC skills required
1. Certified Marketing Cloud Administrator or Certified Marketing Cloud Email Specialist certifications required Certified Marketing Cloud Consultant certification preferred.
2. Email troubleshooting: HTML, CSS, JavaScript, AmpScript, personalization strings, Content Builder, email tracking reports.
3. Journey/Automation troubleshooting: SQL, Automations, Journey management (including API and Data Extension initiations), monitoring and notifications.
4. SFMC data model: subscriber keys, Data Extensions, data integrations (including SFTP and API)