Product Marketing Manager

We are seeking a dynamic and strategic Product Marketing Manager with deep expertise in Customer Relationship Management (CRM) solutions for franchise and distributor-based businesses. The ideal candidate will drive go-to-market strategies, positioning, and messaging to support CRM adoption within distributed business models. This role requires a blend of market analysis, product storytelling, competitive intelligence, and sales enablement to drive product awareness and revenue growth.

Key Responsibilities:

1. Market & Customer Insights:

• Conduct market research to understand trends, customer needs, and competitive landscape in CRM for franchise and distributor networks.
• Gather insights from franchise owners, distributors, and end users to inform product positioning and enhancements.
• Analyze data to identify market opportunities and customer pain points.

2. Product Positioning & Messaging:

• Develop clear and compelling product messaging tailored for franchise and distributor business models.
• Articulate the value proposition of CRM solutions to different stakeholders, including franchisors, franchisees, distributors, and sales teams.
• Create marketing collateral (brochures, presentations, case studies, whitepapers) that resonate with target audiences.

3. Go-To-Market (GTM) Strategy:

• Develop and execute comprehensive GTM strategies for CRM products catering to franchise and distributor ecosystems.
• Collaborate with product management to define key differentiators and launch strategies.
• Plan and oversee product launches, including webinars, events, and digital campaigns.

4. Sales Enablement:

• Create sales playbooks, training materials, and competitive battle cards for sales teams.
• Conduct workshops and training sessions to educate sales teams on CRM benefits for franchises and distributors.
• Work closely with account managers and business development teams to ensure effective positioning in customer conversations.

5. Demand Generation & Campaign Execution:

• Partner with digital marketing teams to design campaigns targeting franchise and distributor networks.
• Leverage content marketing, SEO, paid media, and events to drive lead generation.
• Measure and optimize marketing campaign performance using analytics and KPIs.

6. Partner & Ecosystem Collaboration:

• Develop co-marketing initiatives with CRM partners, franchise associations, and industry influencers.
• Collaborate with third-party technology providers to enhance CRM integrations for franchises and distributors.
• Represent the company at industry conferences, trade shows, and networking events.

Qualifications & Experience:

• 5+ years of experience in product marketing within B2B SaaS, CRM, or related software solutions.
• Deep understanding of franchise and distributor business models, challenges, and CRM use cases.
• Proven success in product positioning, messaging, and GTM execution.
• Strong ability to translate technical features into business value.
• Experience working cross-functionally with sales, product management, and demand generation teams.
• Excellent storytelling, writing, and presentation skills.
• Familiarity with CRM platforms like Salesforce, HubSpot, Zoho, Microsoft Dynamics, or industry-specific CRMs is a plus.

Preferred Skills:

• Experience marketing CRM solutions in multi-location, multi-channel business environments.
• Knowledge of lead nurturing, customer segmentation, and automation strategies.
• Strong analytical skills with experience in campaign performance tracking.
• Ability to work in a fast-paced, high-growth SaaS environment