Product Marketing Manager

As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies that drive awareness, demand, and adoption of our DevSecOps software solutions. You will also dedicate approximately 30% of your time to partner marketing, working with key technology and system integrator partners to amplify our reach and impact. This role requires a blend of technical understanding, strategic thinking, and marketing creativity.

Key Responsibilities:
Product Marketing (70%):

• Develop and refine product positioning and messaging that resonates with target enterprise customers in regulated industries.
• Create compelling marketing collateral, including case studies, whitepapers, sales enablement tools, and presentations.
• Collaborate with product management and engineering teams to understand product features, use cases, and customer pain points.
• Execute go-to-market activities for product and feature launches, including pricing strategies, competitive analysis, and campaign execution.
• Conduct market research and gather customer insights to inform product development and marketing strategies.
• Partner with the sales team to enable successful engagement with prospects and customers.

Partner Marketing (30%)

• Develop co-marketing strategies with key technology and system integrator partners to align on mutual goals.
• Create joint marketing campaigns, content, and events to drive awareness and adoption through partner channels.
• Manage relationships with partner marketing teams to ensure smooth collaboration and execution.
• Track and analyze the impact of partner marketing initiatives to optimize performance.
• Responsible to adhere to set internal controls.

Qualifications:

• Bachelor’s degree in Marketing, Business or a related field.
• Minimum of 5 years of experience in product marketing, with exposure to partner marketing, ideally in enterprise SaaS, Salesforce, or DevSecOps solutions.
• Proven ability to create and deliver compelling messaging and content for enterprise customers in regulated industries.
• Experience working within the Salesforce ecosystem is a strong plus.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Analytical mindset with experience in tracking and measuring marketing program success.
• Exceptional written and verbal communication skills.
• Self-starter with a collaborative mindset and a passion for driving results.

Preferred Skills:

• Familiarity with DevSecOps, compliance frameworks, and regulatory requirements in industries like healthcare, finance, or government.
• Experience working with system integrators and technology partners on co-marketing initiatives.
• Experience with the Pragmatic Marketing framework