Product Manager

Key Responsibilities

 

• Execute and help shape the product vision for Paid Social and Influencer Marketing
  
   

within the retail media ecosystem—aligning with Social Commerce and Retail Media

product strategies as well as market opportunity and customer needs.

 

• Lead the product lifecycle from discovery through delivery for new capabilities for social
  
   

commerce at retailers, such as retailer handle integration, performance tracking, 3P

platform integrations, and measurement.

 

• Partner with our Social Commerce platform teams to enable paid social programs that
  
   

scale on social platforms like Meta, Tiktok, Google, and Pinterest to enable self-service

paid social automation.

 

• Drive integration strategies for influencer content within on-site, off-site, retailer paid
  
   

social, and in-store experiences, leveraging first-party data and creator content.

 

• In conjunction with Measurement Products and Analytics teams, develop measurement
  
   

frameworks that demonstrate ROI, including incrementality, attribution, and

cross-channel lift.

 

• Collaborate with Marketing, Sales, and Account Teams to develop compelling value
  
   

propositions, go-to-market materials, and client enablement tools. Regularly participate

in sales calls with brands and retailers to collect voice of customer.

 

• Monitor market trends and competitors to identify new product opportunities and
  
   

maintain competitive differentiation in the retail media landscape.

Required Qualifications

 

• 4+ years of product management experience, with at least 2+ years focused on social
  
   

media advertising and/or influencer marketing.

 

• Understanding of the retail media ecosystem, including how brands activate media
  
   

across retailer-owned and paid social/influencer channels.

 

• Experience working with or integrating platforms like Meta Ads Manager, TikTok
  
   

Business, Google Ads (YouTube).

 

• Familiarity with first-party data activation, identity resolution, and closed-loop
  
   

measurement.

 

• Strong analytical and strategic thinking skills with experience defining KPIs and using
  
   

data to inform product direction.

 

• Proven ability to manage cross-functional teams and deliver products in fast-paced, agile
  
   

environments.

 

• Excellent communication and stakeholder management skills.
  
   

Preferred Qualifications

 

• Experience in or with retailers, CPG brands, or ad tech/martech platforms and products.
• Familiarity with ad serving, DSPs, or media buying platforms.
• Background working with influencer content moderation, creator partnerships, or UGC
  
   

compliance.

 

• Knowledge of emerging trends in social commerce, shoppable media, and creator
  
   

economy dynamics.

 

• Bachelor's degree required; product management certifications and training a plus