Role Highlights:
Design, implement, and optimize omnichannel marketing campaigns using RedPoint tools.
Manage segmentation, targeting, and personalization strategies to drive campaign success.
Build and monitor workflows and customer journeys for high-impact campaigns.
Conduct A/B testing and performance tracking to ensure continuous improvement.
Work hands-on with Oracle/SQL for data segmentation logic and campaign execution.
Must-Have Skills:
Proven campaign development experience using RedPoint Interactive.
Strong Oracle/SQL skills for data extraction and segmentation.
Solid experience building and managing complex marketing workflows.
Analytical mindset with A/B testing and performance measurement skills.
Great team player with strong communication skills.
Any Graduate