Responsibilities:
• In partnership with the U.S. Banks product teams, Marketing Operations, and Digital Platforms teams, deliver on marketing plans to drive Bank product growth & deepen relationships with existing clients
• Support Team in development and deployment of relevant and timely marketing campaigns, including proper messaging and targeting, along with material updates and digital enhancements
• Provide comprehensive marketing support across all Bank and deposit-focused needs
• Manage partner relationships to ensure deliverables and deadlines are met
• Collaborate with Legal and Compliance partners and external partners to facilitate the timely review, negotiation, and approval of materials
• Manage marketing results reporting to advise product partners, senior management updates, and guide future strategies
Knowledge and Skills Required:
• B.A. or B.S. with a concentration in Marketing, Communications or English a plus
• A minimum of 3-5 years of marketing experience, preferably in the financial services industry
• Experience with executing multiple marketing channels such as digital and email campaigns
• Ability to perform marketing analysis including segmentation and interpreting trends
• Develop creative solutions in highly matrixed organization
• Foster collaborative relationships across functional teams
• Knowledge of legal and compliance policies related to financial service industry a plus
• Proficiency with Word, Excel, PowerPoint required
• Working knowledge of Adobe Analytics dashboard reporting, Tableau, and Client a plus
Any Gradute