Marketing Cloud Specialist

Job Responsibilities:-

• Collaborate with marketing teams to understand campaign objectives and requirements.
• Design and configure marketing automation solutions using Salesforce Marketing Cloud, including email journeys, automation workflows, and personalized content.
• Implement data-driven segmentation and audience targeting strategies to maximize campaign effectiveness and ROI.
• Monitor campaign performance metrics, analyze results, and provide actionable insights for optimization.
• Conduct A/B testing and experimentation to improve campaign performance and drive continuous improvement.
• Work closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of Salesforce Marketing Cloud with other systems and platforms.
• Provide training and support to internal users on Salesforce Marketing Cloud functionalities and best practices.
• Stay updated on industry trends, best practices, and new features within Salesforce Marketing Cloud to drive innovation and efficiency.
• Ensure compliance with data privacy regulations and best practices in all marketing activities.
• Assist in troubleshooting technical issues and resolving platform-related challenges.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• 2-5 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud.
• Proficiency in Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Data Extensions.
• Strong understanding of CRM concepts and experience with Salesforce CRM integration.
• Experience in developing and executing complex marketing campaigns and workflows.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Journey Builder) preferred.
• Knowledge of HTML/CSS, SQL, and AMPscript is a plus.
• Proven track record of driving successful marketing campaigns and achieving measurable results.