Marketing Automation Specialist

• Work within the Digital Marketing Operations team to translate business needs into executable technical design and scalable SFMC solutions.
• Design and develop customer segments to be applied over Email, Web, SMS, WhatsApp, and many other customer touchpoints
• Develop and deploy omni-channel marketing campaigns across Email, Web, SMS, WhatsApp, and other customer touchpoints
• Collaborate with cross functional teams in the creation of segmentation and personalization-based strategies
• Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
• Increase team and overall operations efficiency by driving process and documentation improvements
• Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data
• Drive development and enforcement of standards, tools, and methodologies within the Marketing Operations team
• Align solutions with our technology roadmap and strategic direction of the business
• Provide guidance to Email Marketing Managers, Product Marketing on Campaigns, ensuring appropriate acceptance criteria are defined
• Prototype solutions to ensure business alignment with proposals
• Provide critical production support within our campaign platforms following SLA guidelines for up-time, campaign turn-around, deliverability, and quality control. Be on-call person for driving investigations around production issues.
• Identify areas of improvement for organizing campaigns, improving our current processes, and taking them to the next level.
• Sign off QA to ensure campaign rollouts move seamlessly into existing marketing operations.
• Play an active role in driving requirements for the implementation and integration of an evolving best in class marketing automation platform

Your experience should include…

• 5+ years of experience working with an enterprise level Marketing Automation such as Salesforce Marketing Cloud
• 3+ years of constructing marketing campaigns, A/B split testing, and workflows using Salesforce Marketing Cloud with emphasis on Automation Studio, Advertising Studio, and Journey Builder. Other top-tier marketing automation tools (i.e.: Adobe, SAAS, Aprimo, others) a bonus.
• 3+ years of working with complex data sets to produce customer segments for marketing campaigns with hands-on experience with SQL syntax and data platform tools
• Salesforce Marketing Cloud certifications preferred
• Experience in campaign marketing environment, preferably with experience across integrated customer communications (email/SMS/web).
• Solid understanding and experience with customer data warehouses.
• Ability to rapidly adapt to new processes, learn new systems and quickly diagnose and troubleshoot emergent issues.
• Analytical and detail-oriented approach to work