IT Business Partner for Digital Marketing

Key Responsibilities:
1. Prior technical experience of working on ADtech, Martech tools for driving marketing / brand initiatives and to enable the marketing teams in media activations in digital channels
2. Detailed knowledge of CDP, CMS, GCP, GMP Architecture
3. Detailed knowledge of D2C commerce tech stack, related product solution providers, integration technologies with payment gateway, shipping logistics provider etc
4. Ensure all Websites are updated, optimized for performance and necessary analysis can be derived with a technical knowledge on integrations, CMS, A/B testing setup etc
5. Enable business stakeholders with required analytics and insights capabilities like a PCA etc to measure and report performance of all Digital KPIs, reports and dashboards. This Includes oversight for activities such as data Ingestion, data processing, data visualization, longer term data analytics
6. Ability to lead a technical team of SMEs in Consumer technology, website technology, data platform, measurement & analytics area
7. Should be able to engage with Business and digital team for opportunity identification, scoping, prioritization, development, timelines communication, CRs, delivery and BAU activities.
8. Develop a methodology and bring in latest tech solutions by way of benchmarking and learnings from best practices across industries in the digital space.
9. Develop detailed user requirements/user stories for digital medium journey and ensure that these are clearly understood by all key stakeholders
10. Should be able to create the Solution design, best fit Architecture, functional and Technical specification as per the Business requirements and global guidelines.
11. Engage and review the deliveries with the Vendor for quality, Cost, timelines adherence, and take corrective measures for ensuring the same.
12. Ensure the Solution design and deliveries are compliant to the business template and Security guidelines.
13. Follow the project management guidelines for new, and Change request processes around brand websites, app development, enhancements, technical upgrades, SEO and CMS activities.
14. Ensure holistic and timely delivery, QA, best utilization of the capabilities, resources and data around the requirements of the market projects.

Qualifications:
1. Overall 12+ years of experience in Consumer technology area, Marketing Solution and Data management

2. 6+ years experience in Martech, Adtech, Website technologies, D2C technologies
3. Demonstrated familiarity with the Adobe Suite and Web SDKs (e.g., AEM, Adobe Magento, Adobe Analytics etc)
4. Good knowledge of value chain, marketing and sales functions in FMCG industry
5. Bachelor's degree in business, information systems, or a similar relevant field. Experience leading development or implementations for enterprise applications.
6. MBA with specialisation in IT, Systems, Operations