Google Marketing Analytics Lead

Exp: Minimum 12+ years

Job description:

• The Google Analytics(GA4) SME will play a key role in working across a portfolio of Analytics & Marketing clients, advancing clients' data maturity.
• Be a passionate subject matter expert on digital measurement and analysis (inc. web analytics, app tracking, audience strategy) and possess an understanding of the digital ecosystem, Google Marketing Platform and associated technologies.
• You will Lead complex technical marketing analytics engagements using the Google Analytics stack
• Identify opportunities and propose solutions to help grow web and app analytics business in the market
• Present to our teams and to clients on initiatives, projects or technology updates/use cases.
• Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.
• Configure and setting up Analytics & Marketing tags with Google Tag Manager
• You will implement and configure Google Analytics 4
• Design Reporting Dashboards with Looker Studio
• Use Google Analytics 4 to discover insights or for reporting requirements
• You will Create and deliver tracking plans and implementation guides
• Test and validate tracking implementations
• Debug and investigate Tagging and Analytics issues.
• Run client measurement workshops or training sessions
• Consult with the client's development teams on tracking solutions
• You will implement tracking solutions, through Google Tag Manager, but also other systems like Segment, Tealium
• Work with Senior Managers and Directors to improve processes and frameworks