Google Data Analytics Engineer

Job Responsibilities:
• Developing comprehensive site tagging & tracking data capture strategies using URL query params, UTM,etc. that help aligns with the marketing teams objectives and measurement goals
• Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM)
• Setup and manage Profiles, audience, Events, Conversions, custom attributes/parameters in google analytics /GA4 and help design advanced measurement & tracking for cross channel campaign execution
• Use web analytics platforms and reporting tools to provide timely integrated reports/dashboards to internal stakeholders to drive tactical programs and inform the optimization of paid search (PPC) ,Display Media Advertising & Social campaigns.
• Must have experience working with digital marketing data: Google Analytics/GA4, media, CM360 /ad server click and conversion tracking log data
• Writing code and unit tests, automation, code reviews and testing
• Deploying to production and dev ops
• Work with product managers to prioritize features for ongoing sprints and manage a list of technical requirements based on industry trends, new technologies, known defects, and issues.
• Manage your own time and work well both independently and as part of a team.
• Quickly generate and update proof of concepts for testing and team feedback Embrace emerging standards while promoting best practices.

Experience in the banking domain is a plus .

Key Skills:
• Experience working site analytics and tagging tools like Google Analytics/GA4 & Google Tag Manager or similar other tools in the industry
• Hands-on experience in implementing click tags, conversion tags/pixel & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues
• Experience on Scripting (Java scripting, HTML, Python, types) and writing macros
• Knowledge of CRM, Web Analytics, Tag Management (server-side vs client side), Google SearchAds360 type Marketing Automation tools; & any data visualization tools