Field Marketing Manager

Develop strategic and effective regional marketing plans to build pipeline and drive revenue goals

Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc.

Partner with various cross functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets

Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities

Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner

Manage to key metrics and monitor KPIs in Salesforce and Tableau

Manage quarterly regional field marketing budget

Analyze program results and business contribution through data-driven reporting and analytics

Communicate with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs

Support all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region

Experience youll need:

5+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company

Strong Field and Channel Marketing expertise, personal drive, a history of career growth

Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change

Preferred locations are Michigan and Ohio, but open to other areas of the of Indianafor the right candidate.

Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channel

Strong understanding of the IT buyer, ability to write to and create compelling events for buyer personas

Strong written, oral, interpersonal and presentation skills

Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decision

Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers

Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization

Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs

Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred

BS/BA degree or equivalent experience

• Ability to travel within territory
• Candidates should be located in the Great Lakes Regionand will be required to travel for events in the region