Description

  • Develop strategic and effective regional marketing plans to build pipeline and drive revenue goals
  • Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc.
  • Partner with various cross functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets
  • Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities
  • Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
  • Manage to key metrics and monitor KPIs in Salesforce and Tableau
  • Manage quarterly regional field marketing budget
  • Analyze program results and business contribution through data-driven reporting and analytics
  • Communicate with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs
  • Support all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region


Experience youll need:
 

  • 7+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company
  • Strong Field and Channel Marketing expertise, personal drive, a history of career growth
  • Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change
  • Preferred locations are Northern California or Seattle, but open to other areas of the Northwest for the right candidate.
  • Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channel
  • Strong understanding of the IT buyer, ability to write to and create compelling events for buyer personas
  • Strong written, oral, interpersonal and presentation skills
  • Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decision
  • Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers
  • Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization
  • Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs
  • Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred
  • BS/BA degree or equivalent experience
  • Ability to travel within territory
  • Candidates should be located in the Pacific Northwest and will be required to travel for events in the region

Key Skills
Education

Any Gradute

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