Email Marketing Specialist

Key Responsibilities:

• Strategic Campaign Development: Design and execute email marketing strategies tailored to promote AI-based IT products and services.
• Content Creation: Craft compelling email content, subject lines, and CTAs to increase open rates and conversions.
• Lead Nurturing: Build and manage automated email workflows to engage prospects throughout the buyer journey.
• Performance Analysis: Monitor and analyze campaign performance metrics (open rates, click through rates, conversion rates) and optimize for success.
• A/B Testing: Conduct experiments to determine the most effective email marketing practices.
• Integration & Collaboration: Collaborate with the sales, product, and design teams to align email campaigns with business goals and product updates.
• Compliance: Ensure adherence to email marketing best practices, including CAN-SPAM Act and GDPR compliance.

Required Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience in email marketing with a focus on IT product sales, preferably AI-based solutions.
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Pardot).
• Strong understanding of customer segmentation, personalization, and lifecycle marketing.
• Excellent writing and editing skills with attention to detail.
• Analytical mindset with experience in data-driven decision-making.
• Knowledge of email deliverability and troubleshooting.

Preferred Skills:

• Familiarity with CRM platforms like Salesforce.
• Basic understanding of AI technologies and their application in business.
• Experience in integrating email campaigns with broader digital marketing efforts.
• Certification in email marketing or digital marketing (e.g., HubSpot Email Marketing Certification).