Digital User Experience (UX) Content Strategist

Primary Responsibilities

Our bilingual content strategist is responsible for tailoring Spanish and English customer experiences via original content design, QC of vendor-translated content, and developing best practices in digital customer journeys.

Plans, designs, and creates digital content strategies to meet user needs and support business goals for projects across website and the mobile application

Provides strategic content recommendations and writing/editing support for a variety of projects

Builds positive, collaborative relationships with product managers/owners, and partners in UX, lines of business, legal, compliance, and marketing to deliver optimal user experiences

Leverages data, user research, and testing to inform content decisions and recommendations

Organizes content into logical taxonomies and/or task-based flows, employing information architecture and UX design best practices

Ensures all content is clear, easy to understand, and written in natural language, while also adhering to legal and compliance requirements

Performs content inventories, audits, and gap analysis

Provides content that is informed by the entire user experience, not just the immediate project

Collaborates with other UX content strategists to develop and maintain content style guides, voice and tone guidelines, and governance documentation

Facilitates content critiques, cross-functional workshops, and advises partners on content execution

Takes an omnichannel approach to content strategy

Works with executive leadership or senior staff when dealing with more complex issues, larger clients, projects, analyses, or internal relationships

Helps evolve content standards and advocates for application of these standards across the customer experience

May train or mentor less experienced associates

Requirements

Bachelor's degree in English, Journalism, Marketing or related

Ten (10) years of professional experience with User Experience (UX) writing, content strategy, or content design for websites or applications

Bilingual: Spanish, English

Preferences

Banking industry knowledge

Experience working in a highly regulated industry

Experience working with enterprise design systems or component libraries

Experience with collaborative user interface (UI) design tools (InVision, Figma, Sketch or similar tools)

Experience with Agile development process and associated project management tools including Jira and Confluence

Skills and Competencies

Ability to distill complex information or processes into simple steps or plain language

Ability to work on multiple projects at once

Adept at designing content for websites, applications, or other digital experiences

Excellent communication skills, including the ability to negotiate and influence

Excellent organization and time management skills

Experience working with multiple stakeholders for content approval

Keen attention to detail, to ensure quality and accuracy at each deliverable stage

Understanding of user-centered design methodology

Understanding of search engine optimization, using keyword research to inform strategy

Digital User Experience (UX) Content Strategist