Digital Marketing Specialist

Responsibilities:
 

• Build marketing emails using Marketo, adhering to brand design standards
   
• Update Moss Adams websites using Kentico content management system to build pages and publish edits
   
• Create event campaigns for webcasts and in-person seminars
   
• Distribute content and appropriate posts to other digital channels, such as LinkedIn, YouTube, and Vimeo
   
• Maintain website governance and ensure pages conform to brand and design standards. Perform regular quality assurance checks, and utilize a variety of tools to monitor website health across uptime, site speed, SEO, and link quality metrics
   
• Monitor website for errors and functionality problems, troubleshooting as appropriate and elevating complex situations to other digital marketing team members
   
• Monitor website analytics using SiteImprove, providing reporting and insights to marketers, as needed

Qualifications:
 

• Bachelor’s degree required
   
• Minimum of 2 years of relevant experience required; experience working in a professional services environment preferred
   
• Demonstrated experience administering website and digital channels as a primary, daily function
   
• Experience with marketing automation platform, Marketo preferred
   
• Experience with website content management system; Kentico preferred
   
• Basic knowledge of HTML and CSS
   
• Experience with website analytics systems and versed in digital marketing KPIs