Data Scientist

Description:

We are seeking a talented Marketing Data Scientist with 5+ years of experience to join our team. The ideal candidate will be responsible for analyzing large volumes of data to identify trends, develop insights, and make recommendations that will help optimize marketing strategies. They will collaborate with cross-functional teams to build predictive models. The successful candidate will have a strong background in statistical analysis, data mining, and machine learning.

Responsibilities:

Analyze marketing data to identify patterns and trends

Collaborate with cross-functional teams to gather data and insights to improve the accuracy of the models

Provide insights and recommendations on marketing strategies and tactics to optimize performance and ROI

Develop and deliver regular reports on marketing performance, including key metrics and trends

Monitor and track the effectiveness of marketing campaigns and make recommendations for adjustments as needed

Collaborate with marketing and product teams to design and execute A/B tests and experiments

Stay up-to-date with emerging technologies and industry trends in data science and marketing analytics.

Skills:

Bachelor's degree in computer science, statistics, economics, or related field 2+ years of experience in marketing analytics or related field 

Strong SQL skills Strong analytical skills, with experience in statistical modeling and data analysis 

Proficient in statistical software such as R or Python Strong communication and collaboration skills 

Ability to work in a fast-paced environment and manage multiple projects simultaneously 

Attention to detail and ability to work with a large data set.

Prior experience with setting up & measuring experiments Prior experience with attribution modeling, conversion tracking/measurement Prior experience with building ROI models 

Prior experience in building predictive / propensity models 

Ability to build impactful stories from data Ability to handle stakeholders independently and work X-functionally.