Develop and refine machine learning models to improve ad personalization across browser and Shops platforms, utilizing both existing signals and new data sources.
Collaborate with cross-functional teams to define metrics, measure program ROI, and analyze experimental results to inform product and strategy decisions.
Contribute to the ongoing development of the In-App Browser, aiming to reduce user friction during the purchase journey and optimize post-click experiences.
Support the Shops Ads initiative, enabling advertisers to optimize for in-app purchases and creating seamless, mobile-first shopping experiences.
Drive strategic initiatives related to the transition to offsite checkout shops (SAoff) and align signal treatment across different platforms, including IAB efforts.
Promote the adoption of self-serve ML models across teams by shaping technical directions and providing data-driven insights.
Communicate complex data findings clearly to stakeholders, ensuring alignment on priorities and strategies.
Minimum Qualifications
Proven experience as a Data Scientist, preferably with a focus on advertising, eCommerce, or personalization.
Strong expertise in machine learning, statistics, and data analysis techniques.
Demonstrated ability to work with large-scale data and build scalable ML models.
Excellent communication skills, with the ability to translate technical concepts for diverse audiences and influence stakeholder decisions.
Passion for leveraging data to solve complex problems and improve user experiences at scale.
Interest or experience in mobile shopping, in-app advertising, and signal processing is a plus