Job Description:
Data Scientists and Analysts will work with our internal teams on custom analytics, research and consulting to deliver strategic marketing insights to our clients.
As a Data Scientist/Analyst you will:
- Perform hands-on analyses of large volumes of transaction, marketing and customer data
- Manage, execute and deliver advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
- Package deliverables with a clear storyline that addresses client business needs
- Develop measurement strategies, learning agendas and roadmaps with input from senior leaders and internal stakeholders
- Independently deliver results and presentations to internal stakeholders and clients
- Deepen your own analytical, project management, storytelling and communication skills
- Develop subject matter expertise in mobile, performance marketing, ecommerce, web analytics or social
- Define project deliverables, timelines, and dependencies for junior team members, internal stakeholders and clients
- Work with senior leaders to author white papers and other industry thought leadership