Data Analyst/Scientist

Responsibilities:

• Support the future state data and analytics strategy that integrates broader strategic and organizational initiatives through digitization and data-driven decision making.
• Run concurrent digital marketing and product analytics projects.
• Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
• Disseminate insights through visual storytelling and dashboards
• Build advanced analytics that can identify drivers, root cause, and prescriptive insights including the use of propensity modeling, recommendation algorithms, unsupervised clustering, and other machine learning techniques
• Foster a culture of data literacy to drive impact
• Ensure a culture of data privacy and governance, including establishing controls

Qualifications:

• 5-7 years’ experience in tag management, digital marketing, and/ or analyzing digital data
• Clear understanding of the sources of streaming digital data, SDKs, digital marketing channels, Customer Data Platforms, and MarTech tools for ad targeting, campaign management, & personalization.
• Experience developing, auditing, & testing tags for various marketing technologies in languages like JavaScript or jQuery
• Experience with enabling server-side data and building 3rd party integrations in the cloud including conversion APIs
• Hands-on coding experience in joining disparate data sets for analysis using tools like AWS Athena and Redshift or the Google Cloud Platform and BigQuery
• o Experience with mining click to event streaming data, including session level analysis in mobile and web
• Experience with performance marketing statistical methodologies for ad spend optimization, A/B testing, and multi-touch attribution

Skills:

• Ability to query and join datasets in SQL
• Knowledge of tag management systems, specifically Tealium IQ or Adobe Tag Manger
• Understanding of tag manager concepts
• Ability to test and validate tags
• Familiarity with content management systems
• Experienced in use of JavaScript, jQuery and 3rd party APIs
• Knowledge of Google Analytics 4 (GA)
• Ability to create and manage reports and dashboards in Google Analytics
• Ability to create and manage goal funnels
• Segmentation of traffic and attribution in Data Studio
• Knowledge of Dashboarding Tools like Quicksight, Looker, PowerBI, or Tableau
• Ability to create compelling visualizations from data and analysis
• Ability to create interactive dashboards that are intuitive and user friendly
• Ability to test and analyze digital audiences and behaviors
• Can formulate and test hypotheses

Core Requirements:

• +5 Years of experience
• Tagging & Data Layer Implementation: Deep understanding of tools like Google Tag Manager, Tealium to ensure accurate event tracking and data capture across digital touchpoints
• Platform Integration & Orchestration: Ability to integrate Martech tools (e.g., CDPs, ESPs, CRMs) with analytics platforms to enable seamless data flow and customer journey tracking
• Customer Journey Mapping & Segmentation: Skills in using data to build audience segments and personalize experiences across channels based on behaviors and lifecycle stages
• Implementation and Testing: Implement and test API solutions to ensure they meet functionality, performance, and security standards