Position Overview
The Client's Marketing Data Science & Analytics team is seeking a Data Scientist Contractor to drive operational efficiency, optimize campaign strategy, and enhance tooling infrastructure. This role combines tactical problem-solving with strategic influence, offering the opportunity to shape data-driven decisions that impact marketing performance at scale.
Key Responsibilities
- Campaign Analysis & Strategy: Analyze campaign performance data to identify trends, inefficiencies, and growth opportunities. Translate insights into actionable recommendations to refine targeting and budget allocation.
- Operational Process Optimization: Diagnose bottlenecks in marketing workflows (e.g., reporting) and design scalable solutions (e.g., automation programs, dashboards).
- Tooling Infrastructure Development: Build and refine tools to streamline data pipelines, reporting systems, and cross-functional collaboration (e.g., SQL, BI tools, workflow orchestration).
- Cross-functional Collaboration: Partner with Marketing, Engineering, and Product teams to align technical solutions with business objectives.
- Insights-to-Action: Transform raw data into strategic narratives that inform marketing decisions and operational improvements.
Qualifications
- Technical Expertise: Proficiency in SQL, and data visualization tools (e.g., Tableau, Looker).
- Analytical Mindset: Strong problem-solving skills with a track record of optimizing processes, tooling, or campaign strategies.
- Communication: Ability to distill complex data insights into clear, actionable recommendations for non-technical stakeholders.
- Experience: 2 years in data science, analytics, or a related field. Prior work in marketing analytics or operations is a plus.