Develop and modify email templates and existing campaigns.
Implement best practices in email development, ensuring email compliance regulations and accessibility standards are met.
Set up and test complex email campaigns, including dynamic content.
Ensure consistent rendering across browsers, email service providers (ESPs), and devices.
Troubleshoot HTML, CSS, and other performance-related issues.
Collaborate proactively with teammates to improve processes and enhance efficiency.
Specific Qualifications:
Strong knowledge of HTML, CSS, and Ampscript, with the ability to troubleshoot and resolve issues in code written by other developers.
Familiarity with email marketing and marketing automation technologies, with hands-on experience using Journey Builder and Automation Studio.
Prior experience with audience creation, segmentation, and targeting for email campaigns.
Responsibilities:
Develop and support modular designs for data streaming, cloud transformation/migration, and API product development to support critical applications.
Create data APIs and delivery services that support both operational and analytical applications for internal business operations, customers, and partners.
Design and support data-centric products that span multiple platforms and technologies.
Analyze technical information and produce high-quality, reliable software.
Collaborate with cross-functional teams to offer creative solutions and overcome technical challenges.
Adhere to automated testing and CI/CD (Continuous Integration/Continuous Deployment) processes.
Serve as a subject matter expert on the products developed, ensuring they meet business needs and technical specifications.
Document technical solutions clearly in both written and diagrammatic formats to facilitate cross-team communication.
Ensure all development adheres to coding standards and design goals.
Identify technical issues, assess their impact, and communicate prioritization needs.
Maintain proactive communication with both the development team and leadership.
Collaborate effectively with external vendors to ensure seamless integration and development.