Assistant Manager – Digital Marketing Campaigns

PRINCIPAL ACCOUNTABILITIES

 Craft and implement a holistic mobile app campaign strategy, considering user lifecycle stages and segment- specific targeting.
 Develop and maintain a deep understanding of the target audience, identifying opportunities to enhance user experience and drive business metrics.
 Optimize campaign performance through continuous analysis and data-driven adjustments to maximize effectiveness and meet business goals
 Collaborate with product teams to align marketing strategies with app features, updates, and releases for optimal user engagement.

 Develop and execute comprehensive mobile app marketing campaigns using App retargeting platform aligning strategies with overall business goals.
 Utilize analytics to assess user behavior, conduct A/B testing, and derive actionable insights for continuous campaign improvement.
 Stay abreast of industry trends, emerging technologies, and competitor activities to recommend and implement innovative and strategic improvements.

REQUIREMENTS

INTERACTIONS
Internal Clients

Roles you need to interact with inside the organization to enable success in your day to day work
 Business Channels Agency, IB, BALIC Direct
 Marketing
 Analytics
 IT

External Clients
Roles you need to interact with outside the organization to enable success in your day to day work
 External Vendors

SKILLS AND KNOWLEDGE
Qualifications
 Bachelor's/Master’s degree in Marketing or a related field.
 Previous experience (1-2 years) in mobile app marketing and campaign management.
 Hands on experience on Clevertap or Moengage platforms
 Proven experience in mobile app marketing and campaign management, specifically using campaign management tools like Clevertap/Moengage/Webengage/Netcore
 Strong analytical skills with the ability to translate data into strategic insights.
 Excellent communication and collaboration skills to work effectively with cross-functional teams.
 Detail-oriented with a focus on delivering high-quality and impactful campaigns.
 Familiarity with the latest trends and technologies in mobile app marketing.