Adobe Analytics & Adobe Launch Specialists

Experience Level: 5 – 15+ years
Notice Period: Immediate / 30 days
Primary Skills: Adobe Launch / AEP Web SDK, Adobe Analytics & Project Management (must-have)

Roles and Responsibilities:
· Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies.
· Implement and configure Adobe Analytics using Adobe Launch (Client-Side & Web SDK) and build robust data layers.
· Set up and manage custom eVars, props, success events, classifications, and create detailed Analysis Workspace dashboards.
· Conduct thorough QA and validation of tags to ensure data accuracy and integrity.
· Develop interactive dashboards to visualize performance metrics and user behavior insights.
· Translate complex data into clear, actionable business recommendations driving marketing, product, and UX decisions.
· Define KPIs and measurement strategies aligned with business objectives and customer journeys.
· Present compelling data-driven stories to business and leadership teams that influence strategic decisions.
· Troubleshoot and resolve any issues related to implementation, reporting, and data inconsistencies.
· Manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) via Adobe Launch.
· Monitor site performance and user interactions to identify optimization opportunities and support A/B testing.
· Stay updated on Adobe product innovations, digital analytics trends, and best practice